MUS3889   Music Promotions   (20 credits)

Description

This practical module, running across two semesters, provides an introduction to key concepts and methods essential to effective music promotion. You will work in a group to plan and implement a promotion strategy for an event or music product release, applying theoretical principles of music promotion in practice. Supported through regular lectures and seminars, you will develop a deeper understanding of the operational elements of a music promotions project; analyse strategic (including commercial) considerations involved in selecting music for promotion; iIdentify and apply financial and legal best practice in music promotion; develop and implement strategies and techniques for publicising and marketing of music through traditional and digital media; and learn how to work more effectively in groups in the context of music promotion.

Reading List